Title of the photo displayed at the Frèsia flower shop in Mataró:

Collective energy

Photo Description:

In this image captured during the Desvetllament, we see one of the most iconic and vibrant scenes of the Festa Major: Robafaves marching imposingly through the crowd, surrounded by light, cheering, and devotion. The giant, with a serene face and noble gaze, moves forward through a sea of raised arms, joyful shouts, and hearts overflowing with emotion. His presence, solemn and magical, seems to stop time. Beneath the July sky, the town pulses with energy, as one body, as one voice.

Around him, young people jump, sing, and embrace the joy and madness of this long-awaited, unique moment. Someone lifts their hat, someone shouts with eyes full of light. This is the magic of the Desvetllament, the collective cry that says "they're here!", the moment Mataró truly awakens to live the most intense days of the year.

This photograph doesn’t just capture a celebration — it captures a feeling that roots and unites us. Les Santes can't be explained; they must be lived. And in this instant, frozen by the lens, lies the pure essence of a town that loves, feels, and celebrates.

Who is Joan Casas?

Joan Casas Jover was born in Barcelona in 2005, a vibrant city full of history. From a very young age, his parents instilled in him a deep love for one of the Maresme region’s most iconic celebrations: the Festa Major of Les Santes in Mataró.

This joyful and tradition-filled celebration has always been a core part of his life, creating unforgettable memories and strengthening family bonds. His admiration for the Robafaves Family reflects his strong connection to local traditions and his desire to keep them alive. This passion for Les Santes and the Robafaves Family not only shows his love for cultural heritage but also the pride in a tradition passed down by his parents with dedication and enthusiasm.

For Joan, Les Santes is much more than a festival — it’s a living legacy he celebrates every year with deep devotion and joy, capturing it all through the lens of his camera.

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